Friday, June 20, 2008

Siren Song

I'm really impressed by the location of that QuickTrip on 316, as should be anyone who makes the drive from Atlanta to Athens on a regular basis.

I mean you can resist the Kangaroo, right? Because it's so close to home. You think about stopping, but then you realize "I'm practically there anyway, I can survive twenty more miles. It would be silly to stop now."

But that QT . . . JUST far enough away. You're close, but you're not TOO close.

I'm particularly aware of this "sweet spot," because anytime I drive for more than thirty minutes at a time, my body begins demanding Dr. Pepper. Not soda in general, mind you, Dr. Pepper specifically. Mr. Pibb will not substitute, because as Mitch Hedberg so aptly put it, "Dude didn't even get his degree."

Now I stopped drinking soda on a regular basis several years ago, when I discovered that doing so ended the near-chronic heartburn I had at the time. And in the past six months or so, I've cut back heavily on the amount of sugar I take in. So this weird Pavlovian Pepper thing is really an inconvenience.

My willpower is strong enough to resist these cravings, for the most part. But that QT . . . it gets me every time. Just when I'm really worn out from driving, anxious to be back and bored with listening to music, there's the QuickTrip.

They have to know. You don't get a spot so precisely tuned to people's carbonation fatigue patters by accident. Thought went into that establishment. Crafty questionnaire-writing individuals held meetings about it. Charts were employed.

It's really a strange thing too. In the past, people ascribed superstitious meanings to these little coincidences in their lives. If you really wanted an apple, then came across man selling apples, you'd think the gods were smiling on you. Or maybe you'd start wondering if you were having premonitions.

But today, things like that aren't superstition.* That apple cart is there because the statistical analysis said you'd be wanting an apple right about now.

*Except for Mint Oreos, which were invented by the Devil, specifically to destroy me personally.

1 comment:

Erik said...

Yes, I love that QT and hit it every single time I go to ATL. I particularly like that they greet me. I dunno why friendly gas station attendants tickle me, but they do.