Can I ask you a question? Do you honestly think that Microsoft/Apple/Google/Mozilla/Sony/Nintendo/Republican Party/Democratic Party/any sports team/Amazon/Barnes and Noble gives a crap about you? Do you honestly believe that that institution is the "good guy," while all competitors represent some kind of evil empire that only a stupid, gullible person would buy into? Are you under the impression that you'll get some kind of prize when your side emerges victorious?
Allow me to educate you.
No one who wants your money is really on your side. When they play as though they are, it's in the hope that you'll give them money/more money than you already have, and not because they have good hearts. They see you as a money piñata, and language is their stick.
And it's ok to have favorites, we all do. But you are serving no one by defending your champion to the bitter end. The one any only reason your guy does anything good is because he has to, his competition forces his hand. If you like Playstation so much, you'd better hope Microsoft has a good quarter. If you use Firefox, cross your fingers that Chrome gains market share. Because a clear winner doesn't have to try very hard, does he?
In short, if you want good products, make the relevant parties fight for every last dollar you give them. Make them scrape and refine and innovate ways to get their money, and don't credit them any previous victories.
That's the only way we win.
*Who wrote this in Google Blogger, using Google Chrome, running on the Chrome OS laptop that Google sent him.